"The Sign" | ||||||||
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Single by Ace of Base | ||||||||
from the album Happy Nation/The Sign | ||||||||
B-side | Remix | |||||||
Released | 1993 (Sweden) January 1994 (United Kingdom) February 21, 1994 (United States) |
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Format | CD single, CD maxi, 7" single | |||||||
Recorded | 1993 | |||||||
Genre | Pop, europop, dance-pop, reggae fusion | |||||||
Length | Single version 3:11 Album version 3:08 |
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Label | Arista Records | |||||||
Writer(s) | Jonas Berggren | |||||||
Certification | Platinum (USA), Platinum (NZ), Platinum (Germany), Gold (UK), Gold (Austria) | |||||||
Ace of Base singles chronology | ||||||||
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"The Sign" is a 1993 dance-pop song by the Swedish band Ace of Base. The song was an international hit, reaching Number two in the United Kingdom and spending six non-consecutive weeks as number one on the Billboard Hot 100 chart in the United States. It appeared on the band's album Happy Nation (entitled The Sign in North America.)
The song was the #1 song of 1994 according to Billboard magazine's year-end charts. The song was ranked at #51 on The Billboard Hot 100 All-Time Top Songs for the first 50 years of the Hot 100 chart.[1]
The song has been covered by The Mountain Goats, and was also heavily featured in the fifth season finale of American Dad!, "Great Space Roaster".
At the beginning of the song, one of the band members (a male) says, "Shock!" [1] Possibly, he meant to say, "F--- you!", but he's saying "Shock!" instead of the "f" word. One of the members also says, "Shock!" near the end, before the final refrain.
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The music video of the song features the pop group singing amidst romantic and frolic images; "The Sign" was depicted as an ankh (also known as key of life) and a djed (ancient Egyptian symbol representing stability). The music video is directed by Mathias Julin.
Amid the images is a little story of a man and woman sitting side by side until the man leaves, seemingly abandoning the woman. However, he comes back with a rose and offers it to the woman. The woman graciously accepts and takes his hand. However, a bright light shines in the woman's face, drawing her away, abandoning the man and dropping the rose on the chair.
There are two versions of the music video of "The Sign", edited in different ways with some different images. For example in video 1, it ends with Jenny standing in red dress before a ankh appears in fire. Video 2 ends with a black/white picture of all 4 members of Ace of Base before the ankh appears in fire.
"The Sign" has been widely interpreted as chronicling a woman's journey from a dysfunctional relationship to the convent. As reflected in the music video, she turns from the man to the light before her, having seen the sign that opened up her eyes and brought her into the "light where [she] belong[ed]."
Mathias Julin also directed music videos by Inner Circle: "Sweat" (1992) and "Games People Play" (1994).
On several of the bands compilation albums, an error occurred with "The Sign", cutting one second from the beginning.
Peak positions
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End of year charts
End of decade charts
Certifications
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Preceded by "The Power of Love" by Celine Dion |
Billboard Hot 100 number-one single 12 March 1994 – 2 April 1994 7 May 1994 – 14 May 1994 |
Succeeded by "Bump n' Grind" by R. Kelly (1st time), "I Swear" by All-4-One (second time) |
Australia ARIA Singles Chart number-one single 30 April 1994 – 21 May 1994 |
Succeeded by "The Most Beautiful Girl in the World" by Prince |
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Preceded by "Gangsta Lean" by DRS "Can't Get Enough" by Supergroove |
New Zealand RIANZ number-one single 24 April 1994 – 15 May 1994 (4 weeks) 29 May 1994 (1 week) |
Succeeded by "Can't Get Enough" by Supergroove "The Most Beautiful Girl in the World" by Prince |
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